Diana Rath

Strategic finance, marketing, and product development expertise to help clients turn their entrepreneurial vision into reality.

  • Full-Stack Business Partner

    Comprehensive business support across finance, marketing, and product development - all in one trusted advisor.

  • Data Analytics

    Expert in turning complex data into strategic decisions. From financial modeling and marketing metrics to sales forecasting and performance tracking.

  • Growth Strategy

    From Fortune 500 to Startups, Diana has worked in a variety of roles that drive revenue growth for businesses.

Comprehensive Support

Impactful Marketing and Branding

From compelling pitch decks to optimized landing pages, Diana builds strong digital presences that attract and convert customers. Her expertise in SEO, analytics, and design delivers measurable marketing results.

Finance and Strategy Expertise

Diana turns complex data into actionable insights. Through financial modeling and strategic planning, she helps founders make confident, data-driven decisions to optimize operations and ensure sustainable growth.

What Clients are Saying

"Diana expertly handled our marketing strategy - from customer journey mapping to brand voice development and analytics. Her strategic thinking and data-driven approach helped us understand and connect with our customers in ways we never had before. I highly recommend Diana to any business looking to strengthen their marketing foundation and drive real results."

Aaron Mitchom, Freedom

Services

    • Strategic Planning & Roadmapping – Develop actionable roadmaps aligned with business goals and industry trends.

    • Market Research & Analysis – Provide insights into target markets, customer demographics, and competitor landscapes.

    • Operational Metrics & KPI Development – Set up and track critical KPIs to assess business health and drive growth.

    • Scenario & Sensitivity Analysis – Use scenario planning to evaluate risks and guide strategic decisions.

    • Partnership & Vendor Strategy – Identify, negotiate, and manage partnerships to expand market reach.

    • Business Model Optimization – Refine business models for profitability, scalability, and long-term sustainability.

    • Marketing Materials & Branding – Design pitch decks, one-pagers, logos, and brand guidelines for a cohesive brand image.

    • SEO & Digital Presence Optimization – Enhance search visibility, set up Google Analytics, and optimize websites for reach.

    • Social Media Strategy & Content Creation – Build social media strategies and content calendars to grow brand presence.

    • Campaign Performance Tracking & Analytics – Develop dashboards for measuring campaign success and ROI.

    • Customer Segmentation & Targeting – Define and engage key customer segments for more effective marketing.

    • Email Marketing & Lead Nurturing – Design email campaigns to nurture leads and drive customer engagement.

    • Financial Modeling & Forecasting – Develop financial models to support budgeting, forecasting, and strategic planning.

    • Budgeting & Cash Flow Analysis – Provide cash flow planning and budgeting support for effective capital management.

    • Economic Trade-Off & Risk Analysis – Conduct DCF, Monte Carlo simulations, and sensitivity analyses to assess risks.

    • Fundraising & Investor Pitching – Create financial projections and pitch materials for securing investor funding.

    • Cost Optimization & Efficiency Analysis – Analyze costs to identify savings opportunities and optimize spending.

    • Profitability & Break-Even Analysis – Evaluate revenue potential and calculate break-even points for financial health.

    • Product Roadmapping & Strategy – Outline strategies for product development, from ideation to launch.

    • User Experience (UX) Design & Prototyping – Create wireframes, flow diagrams, and interactive prototypes for usability.

    • User Testing & Feedback Analysis – Conduct user testing and analyze feedback to enhance product features.

    • Data-Driven Product Insights – Leverage analytics to inform product decisions and optimize user engagement.

    • Go-to-Market Strategy – Develop strategies for product launch, targeting customer segments, and tracking performance.

    • Product Lifecycle Management – Monitor and manage the product lifecycle to ensure alignment with business goals.

FAQ

  • I work with early-stage startups and entrepreneurs who need strategic support across finance, marketing, and product development. Whether you're validating a business idea or ready to scale, my services adapt to your stage of growth.

  • As a full-stack business partner, I offer comprehensive support across multiple business functions. This integrated approach ensures consistent strategy, reduces costs, and eliminates the complexity of managing multiple consultants.

  • We begin with a free consultation to understand your needs and goals. From there, I develop a customized action plan that outlines specific deliverables, timelines, and success metrics for our engagement.

  • Yes, I offer both project-based and ongoing advisory services. We'll determine the best arrangement based on your business needs and growth stage.

  • My experience spans Fortune 500 companies and successful startups, giving me a unique perspective on business growth. I combine corporate best practices with startup agility to deliver practical, results-driven solutions.